PR tip #3 – The value of video

prtip3

PR tip #3

The value of video

Online video now accounts for around half of all internet traffic and – with three billion searches a month – YouTube is the second largest online search engine.

Here are three reasons why short, shareable videos should be part of your marketing plans:

Higher message retention. 60 per cent of people prefer watching video over reading text.
More efficient communication. A one minute video is worth 1.8 million written words according to Dr. James McQuivey of Forrester Research.
Increased engagement. In email marketing video can increase click-through rates by over 96 per cent while retail sites with video increase conversion by up to 30 per cent.

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