PR tip #4 – Why infographics are in vogue

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PR tip #4

Why infographics are in vogue

Google searches for the term infographic(s) have increased by 800% in the past two years. Have you wondered why marketers are so fond of them?

Here are three developing trends to keep an eye on in 2016:

Infographics get noticed. In fact, they are 30% more likely to be read than a pure text article, while people process visual information 60,000 times faster than words. Important as our attention spans shorten!
Information retention. 90 percent of all information we remember is based on visual impact while 65 percent of us are visual learners.
Driving traffic and brand. Infographics are easily shareable, have been shown to increase web traffic by at least 12%, and are an effective way of increasing brand awareness.

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