PR tip #11 – Fake news and what to do about it!

Dubbed the year of ‘post-truth’, 2016 saw fake news hit the mainstream. Is your brand at risk?

• Prepare for the worst. Make sure your crisis plans are updated. If you need to respond, you’ll be ready to act quickly with a clear, firm message.
• Tell the truth. Sounds obvious right? But fake news is actually an opportunity. Build your reputation by giving journalists and influencers accurate, timely information.
• Get your people on board. Your employees – and their networks – can be powerful allies in righting any wrong, so make sure they have the facts.

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Contact us on 020 7736 1888 or email us to find out how real news can play a role in your integrated communications strategy.