Medical Technology Group – Thought Leadership
Challenge
Medical technology has the potential to transform the lives of patients, ease the burden of clinicians and save money for the NHS. How can we make a variety of different stakeholders aware of these benefits and communicate key messages regarding its implementation?
Strategy
Building a network of journalists and influencers we have helped bring key messages and findings from the group’s research and work streams via articles, social media, speeches and videos.
Outcome
The MTG now regularly offers comment to a variety of publications – from the Health Service Journal to national newspapers – placing their insights at the heart of a dynamic and evolving medtech sector.